1.Ease of Use

Shopify:

User-Friendly:
Shopify is a highly flexible platform for eCommerce as it is an eCommerce platform and is very easy to navigate. Although it is a free tool it lacks in some aspects such as it has very simple interface and its setup is very easy due to which it is recommendable for the people who are just starting.

All-in-One Solution:
Shopify deals with host, security and system upgrade, while you get on with business operations.

WordPress (with WooCommerce):

Flexible but Complex:
WordPress is a flexible system of creating web content based on the Web software for creating web sites content management system (CMS). They are also responsible to arrange web hosting, install WordPress on website and manage updates and security of the site.

Customization Freedom:
While WordPress is flexible and so easier to use than Wix, for customers who want to do more than tweak templates, WordPress is better but it may take time to know how.

2. Cost

Shopify:

Subscription-Based:
Shopify basic plan costs 29$ per month and other features cost differently depending on the theme and apps to be used.

Transaction Fees:
Whether through your sales channel or Shopify Payments, there are costs for every sale unless you are using Shopify Payments independently.

WordPress:

Variable Costs:
WordPress is actually an open-source content management system for publishing websites and blogs, with trade-offs including web host, domain name, and premium themes, plugins, etc. Another one is WooCommerce that is a free plugin but it is the most-used plugin for the e-commerce on WordPress and here you may need additional paid plugins.

No Transaction Fees:
Unlike other platforms, WordPress does not take a cut for the transactions that go through their platform, which might save costs.

3. Customization and Flexibility

Shopify:

Limited but Growing: While using Shopify users can change the look and feel of their store by selecting one of the available themes, and there is an option to add applications which expand the platform’s capabilities, but the platform isn’t as customizable as WordPress.

Built-In Features: There is integration of many important eCommerce features, which can be recommended for using in simple and fast websites and landing pages but not for more complex ones, as the functionality is quite limited though there are many innovative features.

WordPress:

Highly Customizable: WordPress is open source and also comes with numerous features that allow modified changes to the webpage. It is for this reason that you can almost design any kind of website that you want by just installing some plugins and themes.

Vast Plugin Library: As of now, there more than 58,000 plugins to install and you can pretty much create any functionality possible for your store.

4. SEO Capabilities

Shopify:

Solid SEO Tools: Shopify delivers out-of-the-box solutions and third-party apps towards the optimization of search engine results. But there are a few issues they have concerning flexibility, which is not as great as WordPress, for instance.

Fast Loading Times: Shopify also hosts websites and this supports faster load speeds, which are good for SEO.

WordPress:

Superior SEO Flexibility: Despite this, WordPress is highly regarded for its SEO strengths. When using plugins such as Yoast SEO, are you given full control over your site SEO in every little aspect?

Full Control: You can optimize anything on your website including the sill tags and deep schema markups.

5. Scalability

Shopify:

Effortless Scaling:Certainly, it can quickly scale and accommodate businesses of various sizes from small businesses, middle-sized businesses to large enterprises without extra effort. Its infrastructure is modular insofar as it is intended to support growth as the company expands.

Enterprise Solutions: Concerning extensibility, Shopify Plus is well equipped for large businesses, rendering it a strong solution for growth.

WordPress:

Scalable with Effort: That being said, WordPress is a versatile platform that can be adapted to the needs of large businesses, but it needs to be managed correctly by balancing the used hosting resources, plugins, and site optimization.

Custom Solutions:Thus, the possibilities can be worked out successfully for any level of traffic demand and business specifics if WordPress is given the proper development.

6. Support and Community

Shopify:

Dedicated Support:A definite advantage is the availability of free customer support that can be reached by phone, e-mail, or live chat round-the-clock.

Growing Community: Shopify has its community and forums, blogs, and tutorials are available for initiation to explore and understand the platform.

WordPress:

Vast Community: Moreover, WordPress has a HUGE community of users with forums, blogs, and tutorials. Though, it is communal based without any charged subscription except it gets to its managed hosting service.

Developer Resources: The nature of resources available without scarcity and a pool of competent professionals willing to develop games on hire.

Conclusion

Choosing between Shopify and WordPress depends on your specific needs and expertise.

Shopify is best when you don’t want to waste time on GMT, accept responsibility for your own success, and aren’t opposed to paying a premium.

If you need total flexibility, deep customization and are ok with assuming the core responsibilities for your site, go for WordPress.

Both are robust and can produce good eCommerce stores, though each may have different features and functionalities in doing so. It will assist them to evaluate their objectives, funding capacity, and expertise in arriving at the right decision that will benefit their business.